![](https://freight.cargo.site/t/original/i/9b6e5a02df1c403ff82a934c7a61f2a3c251fbbfaafe4ed97556f21444bc285f/CARGOfiScreen-Shot-2019-11-22-at-23.50.14.jpg)
![](https://freight.cargo.site/t/original/i/d5f56ec4d923cb0801f74e2eea59df8997001acdba84f8902488776fee8509fd/CARGObkaScreen-Shot-2019-11-22-at-23.50.14.jpg)
![](https://freight.cargo.site/t/original/i/31432eb84ccb9623e883a59ae1a0e1d9ce46d273bb3b82eac719cfa87147092c/CARGObvifScreen-Shot-2019-11-22-at-23.50.14.jpg)
![](https://freight.cargo.site/t/original/i/65335b50acda5b46dc8afadca6ece2799b7be2bc4ee5b0cacfe504a42f78a7d9/CARGOScreen-Shot-2019-11-22-at-23.50.14.jpg)
![](https://freight.cargo.site/t/original/i/7e866aab7282e7de3c15909599a6824c6c20df154037115da11741aec49a4b28/CARGOfScreen-Shot-2019-11-22-at-23.50.14.jpg)
LOCAVORE
Southside-based business Locavore promotes food grown around Glasgow and delivers cheap vegboxes to the door. This animated film aims to fight the misconception their prices are less accessible than conventional shops.
Starting from a set list of products to advertise, I tried to interpret the qualities Locavore promote (local, packaging-free, authentic, good value) through soft and handcrafted image, as well as natural sounds recorded around Glasgow.
![](https://freight.cargo.site/t/original/i/e317db6f44c5fba705cce7ee28867174d97f4dfb503f2c087aa7eb96ee4f91d6/cover23-ebook.jpg)
UNIVERSITY OF OXFORD